Year after year, Midnight Madness brings us back into the holiday spirit and invites visitors to discover the many local shops and products from Brome Lake and the surrounding region in the magical atmosphere of its Christmas market.
Once again this year, the village centre will be transformed into a Christmas market, with choirs, a little train, outdoor fires, tastings and more bringing the streets to life and delighting the whole family.
Exhibitors, artisans and local boutiques will also be on hand, giving adults the perfect opportunity to finish their Christmas shopping.
Enjoy Midnight Madness without worrying about parking! Free shuttles will run between Brome’s main parking areas and the town centre, making it easy to get to the heart of the festivities.
Shuttles will run approximately every 20 minutes from 5 p.m. to midnight. To find the pickup locations, look for the lampost marked at each stop.
Shuttle A
Centre Lac-Brome — 270, Victoria St.
Lions Park — 37, Centre Rd.
Fairy Trail — Maple St.
Shuttle B
Argyll Parking lot — 20, Argyll Rd.
Douglass Beach — 213, Lakeside Rd.
Town Hall — 122, Lakeside St.
Buy the Midnight Madness 20th-anniversary chocolate bar for a chance to win $500 in gift cards from Brome Lake businesses.
Buy the Midnight Madness 20th-anniversary chocolate bar for a chance to win $500 in gift cards from Brome Lake businesses.
Organizer
The contest is organized by the Town of Brome Lake, located at 122 Lakeside Street, Brome Lake, Quebec J0E 1V0.
Contest Period
The contest begins on December 4, 2026, at 8 a.m.
The online presale ends on December 9, 2026, at noon.
In-person entries will be accepted at the designated booth at the event site until 11 p.m. on December 12, 2026.
How to Enter
One entry is granted for each chocolate bar purchased.
Chocolate bars may be purchased online during the presale period or directly at the booth located at the event site, at Colbrook Park in Brome Lake, on December 12, 2026.
Payment by card only.
All purchases are final and non-refundable.
Picking Up Chocolate Bars Purchased Online
Chocolate bars purchased online must be picked up at the designated booth at the event site, at Colbrook Park in Brome Lake, on December 12, 2026, starting at 5 p.m.
To pick up their order, participants must present their purchase confirmation email.
Prizes
Three golden tickets are hidden among the available chocolate bars.
Each golden ticket entitles the holder to a gift card package with a total value of $500, redeemable at participating Brome Lake businesses.
The contest therefore includes three prizes valued at $500 each.
The gift cards are subject to the terms and conditions established by the participating businesses. The Town of Brome Lake is not responsible for the terms, conditions or restrictions applicable to each gift card.
Claiming a Prize
Anyone who finds a golden ticket must keep it and report to the kiosk to claim their prize.
Proof of purchase, the golden ticket and valid identification may be required when claiming a prize.
Eligibility
Employees, elected officials, officers, volunteers and representatives of the Town of Brome Lake, as well as their immediate family members and anyone living in the same household, are not eligible to enter the contest.
Personal Information
Personal information collected as part of the contest is used to process orders, manage the distribution of chocolate bars, contact winners and administer the contest.
Consent to receive communications required to administer the contest or deliver a prize is separate from consent to receive promotional communications.
Signing up for promotional communications is optional and is not required to enter the contest.
Acceptance of the Rules
By entering the contest, participants acknowledge that they have read these rules and agree to comply with them.
Magic Lantern Garden
Fairy Trail
Midnight Madness 20th-Anniversary Exhibition
Coca-Cola Zone (Santa Claus and photo booth)
Roaming entertainment
Little North Pole Train
Outdoor cinema
Relaxation area
Christmas markets
Tasting area
Musical performances
Choir at the Lac-Brome Theatre
Reading corner at the library